Websites and online stores
Everything about how a brand shows up in public: how a website is built, how its content is written, how you sell online and what happens after launch.
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Frequently asked questions
Costs and timelines5
- How much does a professional website cost?The cost of a professional website depends on strategy, number and complexity of pages, brand identity, copy,…
- How much does it cost to redesign a company website?A redesign can cost more or less than building a new website, depending on what needs to be preserved:…
- How long does it take to build a custom website?A relatively straightforward custom website can often be built in about 15-40 days, if materials, feedback,…
- How much does a professional online store cost?The cost of an online store depends on catalog, variants, design, checkout, payment methods, logistics, B2B…
- Can you handle quote requests instead of direct purchases?Yes. The flow can end with a quote request instead of payment. The user configures products or services,…
E-commerce and payments16
- Can you redesign an existing visual identity?Yes. We can redesign an existing visual identity. First we define the goal, audience, content, and the role…
- Do you build websites for luxury and premium products?Yes. We build websites for luxury and premium products. The structure is designed around the actual case,…
- Does SqualiOnline build custom online stores?Yes. This capability can be part of SqualiOnline projects when consistent with the goal and the agreed…
- Which e-commerce platforms can you use?The platform is chosen based on catalog, volumes, integrations, the team that will manage it, and room for…
- Can you build an online store without a template?Yes. We can build an online store without a template. We check users, catalog or data involved, downstream…
- Can you connect online payments?Yes. We can connect online payments. We check users, catalog or data involved, downstream systems, and device…
- Can you connect multiple payment methods?Yes. We can connect multiple payment methods. We check users, catalog or data involved, downstream systems,…
- Can you connect shipping carriers?Yes. We can connect shipping carriers. We check users, catalog or data involved, downstream systems, and…
- Can you connect an online store to inventory?Yes. We can connect an online store to inventory. We check users, catalog or data involved, downstream…
- Can you connect the online store to the business management system?Yes. We can connect orders, customers, products, prices, invoices, or statuses to a business management…
- Can you import an existing product catalog?Yes. We can import an existing catalog from CSV, Excel, a database, or an API. We first clean up SKUs,…
- Can you build a B2B online store?Yes. We can build a B2B online store. We check users, catalog or data involved, downstream systems, and…
- Can you create customer areas with documents and invoices?Yes. The customer area can show orders, invoices, documents, tracking, requests, and profile data. Content is…
- Can you build apps for warehouse and inventory management?Yes. We can build apps for warehouse and inventory management. We check users, catalog or data involved,…
- Can you build a PWA instead of a native app?Yes. A PWA is a web application that can offer an experience similar to an installable app using web…
- How do you decide between a web app, PWA, and native app?The choice depends on users, devices, offline needs, performance, access to camera/GPS/Bluetooth, app store…
Design and brand identity7
- Why can a template website limit a brand?A template can limit a brand when it forces content and user journey into patterns designed for someone else.…
- How do I know if the problem is design or copy?Design and copy should be analyzed together. If users don't understand the offer or can't find answers to…
- What is a website's brand identity?Brand identity applied to a website is the consistent system of logo, typography, colors, images, tone,…
- Can you create the logo along with the website?Yes. We can create the logo along with the website. First we define the goal, audience, content, and the role…
- Can you create a design system for the brand?Yes. We can create a design system for the brand. First we define the goal, audience, content, and the role…
- How do you protect SEO during a redesign?During a redesign, we protect SEO with a URL inventory, content mapping, preservation of themes that work,…
- My brand doesn't look authoritative online: where do we start?We start with positioning and proof: who you are, why you're credible, what results you have, how the brand…
Copy, images and content8
- Can you build a website without existing text and images?Yes. We can start even if text and images aren't ready yet. We gather existing materials, interview you, and…
- Who writes the website copy?The copy is prepared by our copy/strategy department or developed together with you, depending on the…
- How do you choose website images?Images are chosen based on identity, audience, and the section's function. We prefer original material when…
- Do you also create photography or renderings for the website?Yes. We also create photography or renderings for the website. First we define the goal, users, and…
- Do you build multilingual websites?Yes. We build multilingual websites. The structure is designed around the actual case, without forcing the…
- How do you handle translations and international versions?International versions are designed as real sections of the website: dedicated URLs, correct language,…
- Can I edit the content after delivery?Yes, when the project includes a CMS or an admin panel. We define which content you should be able to change…
- Can you integrate camera, GPS, or digital signature?Yes. We can integrate camera, GPS, or digital signature. We check users, catalog or data involved, downstream…
Structure, pages and navigation7
- How is the homepage designed?The homepage is designed as a map of the company. It has to quickly explain who you are, what you do, who…
- How do you decide which pages are needed?Pages are defined starting from services, audiences, search intent, and the sales path. A page deserves to…
- How do you build the conversion path?The conversion path starts from the final action - contact, quote, demo, purchase, or booking - and is built…
- Can you create landing pages for Google Ads campaigns?Yes. We can create landing pages for Google Ads campaigns. First we define the goal, audience, content, and…
- Can you create multiple landing pages for different keywords?Yes. We can create multiple landing pages for different keywords. First we define the goal, audience,…
- How do you avoid duplicate content between landing pages?To avoid duplicate landing pages, we define a distinct intent for each page. If two campaigns address the…
- Can you add new pages in the future?Yes. The website is designed to grow: new pages, languages, services, case studies, landing pages, and…
Conversion and enquiries7
- How do I know if my website isn't converting?To find out if a website isn't converting, you need to measure the path: traffic source, landing page,…
- What does conversion-oriented UX mean?Conversion-oriented UX means designing the user's path to reduce doubts and friction and make the desired…
- How do you choose calls to action?Calls to action are chosen based on intent and level of trust. A user still gathering information may want to…
- Can you connect forms and leads to the CRM?Yes. Forms can create or update contacts in the CRM, assign source and campaign, set properties, create…
- Can you connect bookings and calendars?Yes. We can connect calendars and booking systems to show availability, collect data, and create…
- Can you measure conversions and the funnel?Yes. We can define events, conversions, and funnel steps, and connect analytics, advertising, and CRM when…
- My website looks great but doesn't generate leads: what could be wrong?A good-looking website may not convert if the offer isn't clear, traffic is the wrong kind, proof is missing,…
Speed, mobile and accessibility3
- Is the new website tested on mobile?Yes. The new website is tested on mobile and representative viewports before launch. We check navigation,…
- How do you optimize website speed?Speed is optimized by working on images, fonts, JavaScript, CSS, caching, hosting, and how components load.…
- Is the website optimized for accessibility?We can design the website following accessibility best practices: semantic structure, contrast, keyboard…
Migration, domain and visibility3
- Can you keep my domain?Yes. The domain stays yours. The domain can be kept; we plan DNS and migration to reduce downtime and…
- Can you migrate the website without losing important URLs?Yes. Before migration, we map the existing URLs and identify pages with traffic, backlinks, ranking, or…
- What are 301 redirects in a migration?A 301 redirect permanently signals that an old URL has moved to a new one. During a migration, it sends users…
After launch2
Types of website and special cases29
- What's the difference between a custom website and a template?A custom website starts from specific goals, brand, content, and user journey; a template starts from a…
- When is it worth rebuilding a website from scratch?It's worth completely rebuilding a website when structure, technology, or identity prevent it from reaching…
- How do I know if my website is outdated?A website is 'outdated' when it no longer supports the business, not simply when it's a few years old. We…
- Do you build B2B websites?Yes. We build B2B websites. The structure is designed around the actual case, without forcing the project…
- Do you build B2C websites?Yes. We build B2C websites. The structure is designed around the actual case, without forcing the project…
- Do you build websites for local businesses?Yes. We build websites for local businesses. The structure is designed around the actual case, without…
- Do you build websites for professional firms?Yes. We build websites for professional firms. The structure is designed around the actual case, without…
- Do you build websites for industrial companies?Yes. We build websites for industrial companies. The structure is designed around the actual case, without…
- Do you build websites for construction and real estate?Yes. We build websites for construction and real estate. The structure is designed around the actual case,…
- Do you build websites for automotive and transportation?Yes. We build websites for automotive and transportation. The structure is designed around the actual case,…
- Do you build websites for hospitality businesses?Yes. We build websites for hospitality businesses. The structure is designed around the actual case, without…
- Can you keep my company email running?Yes. Your company mailboxes stay active. Company email can keep working: before changing DNS, we take…
- Can you work on a live website without taking it down?Yes. We work in a separate environment and publish once the result is approved, except for brief agreed…
- Can you create private member areas?Yes. A private area can show data, documents, orders, case status, tickets, or content that varies by role.…
- Can you create document portals?Yes. A document portal can organize files by client, job order, vendor, or category, with search, versioning,…
- Can you run A/B tests?Yes, when there is enough traffic and conversion volume. We define a single hypothesis per test, a primary…
- Can you sync availability and stock?Yes. Stock syncing is possible when the online store and the inventory system can exchange data. We define…
- Can you manage variants, sizes, and configurations?Yes. We can model sizes, colors, configurations, accessories, dependencies between options, and availability…
- Can you create different price lists for different customers?Yes. In a B2B online store, we can assign price lists, discounts, terms, minimum order quantities, or…
- Can you create a reseller-only order portal?Yes. We can create a reseller-only order portal. We check users, catalog or data involved, downstream…
- Can you automate order emails and notifications?Yes. Email, SMS, push, or internal notifications can be triggered by events such as order received, payment,…
- Can you build iOS and Android apps?Yes. We can build iOS and Android apps. We check users, catalog or data involved, downstream systems, and…
- Can you build apps connected to business software?Yes. An app can be the mobile part of the same company ecosystem and use APIs and authentication shared with…
- Can an app and software share the same database?Yes. It's often preferable to have one backend and one common data source, exposed through APIs to web apps…
- Can you build apps for field technicians?Yes. We can build apps for field technicians. We check users, catalog or data involved, downstream systems,…
- Can you build apps for sales reps?Yes. We can build apps for sales reps. We check users, catalog or data involved, downstream systems, and…
- Can you build apps for customers?Yes. We can build apps for customers. We check users, catalog or data involved, downstream systems, and…
- Can an app work with an unstable connection?Yes, when the use case requires it. An app can store data and operations locally and sync them once the…
- Can you add push notifications?Yes. We can add push notifications. We check users, catalog or data involved, downstream systems, and device…
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