SEO, GEO and FirstPosition
Getting found by the people who are searching, on search engines and inside AI-generated answers. What can be measured, what can be promised and what cannot.
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Frequently asked questions
Showing up in AI answers18
- What is GEO?GEO, Generative Engine Optimization, works on the probability that a brand, product, or source is correctly…
- What is the difference between SEO and GEO?SEO and GEO share important foundations, but have different goals. SEO mainly aims at visibility on search…
- Is SEO still useful with ChatGPT and Gemini?Yes. Traditional search engines keep generating demand, and many AI systems use web sources that must be…
- How can I appear in ChatGPT's answers?To increase the chance of appearing in ChatGPT's answers, the brand needs to be a clear, authoritative…
- How can I appear on Gemini?Similar foundations apply to Gemini: a technically accessible website, verifiable information, original…
- How can I appear on Perplexity?For Perplexity, it is especially useful to look at the sources cited in answers. We build pages that directly…
- How do you optimize a website for AI engines?Optimization for AI engines starts from the same foundations as a good website: crawlable pages, precise…
- Do you need structured data for GEO?Structured data can help engines better interpret entities, pages, breadcrumbs, articles, products, or…
- What are entities in GEO?In GEO, an entity is a recognizable subject - a company, person, product, service, or place - that must be…
- Do external citations help?Yes, mentions and links from relevant sources can help make the entity more recognizable and authoritative.…
- Does a blog help SEO and GEO?A blog can help SEO and GEO when it covers real problems with expertise and connects in-depth content to the…
- What is local GEO?Local GEO applies the same logic to generative answers: it measures how the company is described for…
- Can you guarantee a citation on ChatGPT?No. It is not possible to guarantee that ChatGPT or another model will cite a specific company in a future…
- Can I do SEO/GEO on an existing website?Yes. SEO and GEO can be applied to an existing website. We first run a technical and content audit, identify…
- Do I need to rebuild the website to do GEO?No, not necessarily. A redesign makes sense if the site prevents crawling, content, performance, or…
- What KPIs do you use for SEO and GEO?KPIs can include organic impressions and clicks, queries, indexed pages, conversions, leads, and attributable…
- How is SEO/GEO connected to conversion?SEO and GEO have value when they bring in qualified people or improve the likelihood of being chosen. That is…
- Competitors appear on ChatGPT and I don't: why?It can depend on greater awareness, external sources, more specific content, reviews, or how clearly the…
SEO: how it works1
Local search and maps6
- Why does consistency of name, services, and location matter?Consistency means using the same official name, the same services, and correct location information across…
- What is local SEO?Local SEO optimizes a business's presence for searches tied to a specific area. It covers the website, real…
- How do you rank a company in a city?Ranking a company in a city requires a real local offering and consistent signals: useful pages, address or…
- Can I create pages for multiple cities?Yes, if the company genuinely serves multiple cities and each page can offer useful, specific information. We…
- How do you avoid duplicate local pages?To avoid local duplicates, we define an intent and real content for each area. Text, evidence, cases, FAQs,…
- I'm invisible on Google in my city: what should be checked?We first check local fundamentals: business profile, category, consistent name/address/phone, an indexable…
FirstPosition5
- What is FirstPosition.ai?FirstPosition.ai is a technology developed within the Squalionline ecosystem to analyze brand and website…
- Is FirstPosition.ai a Squalionline software?Yes. FirstPosition.ai is a proprietary project/software within the Squalionline ecosystem and is used as…
- What does FirstPosition.ai analyze?FirstPosition.ai can analyze a set of questions, the presence of the brand and its competitors, the context…
- How do you choose which questions to monitor?The questions to monitor come from services, customer problems, the sales funnel, keywords, and real…
- How do you monitor results over time?For SEO, we periodically monitor queries, pages, clicks, conversions, and technical status; for GEO, we…
Results, timelines and measurement6
- How is AI visibility measured?AI visibility is measured with a stable set of questions representative of the market, comparing presence,…
- Does llms.txt guarantee AI visibility?No. llms.txt does not guarantee that a model will visit, index, or cite a site. It can be added as a…
- How long does it take to see SEO results?SEO timelines depend on the starting point, competition, crawl frequency, authority, and the scope of the…
- How long does it take to see changes in AI?AI systems change less predictably than traditional search engines: models, sources, and retrieval methods…
- Can you guarantee the top ranking position?No. No provider controls Google's algorithms, the competition, and all the external signals needed to…
- How is traffic generated by AI measured?Traffic coming from AI systems can be measured when the referral is available in analytics, by creating…
Competitors and market2
Content and keywords14
- What is SEO?SEO, Search Engine Optimization, is the set of technical, content, and authority activities that help a…
- Why isn't my brand cited by AI?A brand may not be cited because it is little known, ambiguously described, has few authoritative sources,…
- What does it mean to be cited well or poorly by an AI?Being cited is not enough: how matters. A positive, correct citation associates the brand with the service,…
- How does an AI baseline work?An AI baseline is an initial snapshot of the brand's presence across a defined set of questions. It records…
- Do you need FAQs to appear in AI answers?FAQs can help when they answer real questions clearly and in depth, but they are not a shortcut. Hundreds of…
- What is JSON-LD?JSON-LD is a JSON format commonly used to add structured data to a web page. It allows entities and…
- What is llms.txt?llms.txt is a proposed text file meant to give AI systems a readable index of a site's important resources.…
- Why is it important to clearly state what a company does?Because search and answer systems need to reconstruct who the company is and which problems it is relevant…
- How do you build authority for AI?Authority is built with original, useful content, verifiable information, real cases, clear authors and…
- Do reviews help visibility?Genuine reviews can strengthen trust, reputation, and local signals, especially when they are consistent with…
- How are blog topics chosen?Topics are chosen by cross-referencing customer questions, search queries, business problems, competitor…
- What happens if Google changes its algorithm?When Google changes its algorithm, we do not automatically react by redoing everything. We check whether…
- What happens if AI models change?If AI models change, sources, search methods, and answer style can all change. That is why we maintain a set…
- My website no longer represents my company: is a redesign worth it?Yes, if the site still communicates a company different from the current one. We first define the new…
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